October 2, 2013 matthew.fahey@gmail.com


Benito’s Hat, the London based Mexican Restaurant Chain has secured its fifth restaurant in the capital in an off market deal. 12-14 St John Street in Smithfields formerly traded as Piada and is due to open mid November. It is Benito’s 5th site and their first in the city. It will seat around 40 covers and will open for breakfast, lunch and dinner.

Benito’s Farringdon will boast a state of the art ordering system allowing customers to pre order via their website, a mobile app or on in-store ordering screens. Another new addition will be a bespoke Salsa Bar, allowing customers to choose from over 10 homemade salsas.

Benito’s have recently secured £1.4 million investment with a target of 10 sites by the end of 2014. To further aid in this expansion, Fordham has been joined by Jay Travis and Graham Ford, former operations directors of Wagamama and Strada respectively.